Steve Jobs apparently left four years’ worth of new Apple products at his demise and people just cannot stop speculating what these new products will be. The new CEO, Tim Cook will have to choose which products to launch and keep the momentum of the company running. What the customers are waiting for are products which go beyond the iPhone, iPad or the MacBook. This has not occurred yet and people’s expectations are on a rise now more than ever. Tim Cook will have to step out of the shadow of Jobs and create a new legacy. These are the most obvious choices that Cook is expected to make.
The Apple TV has always been an understated product of the company and many consider it to be a hobby product of Steve Jobs which indicates that Apple was not very serious about this product. It is in the markets and selling but it could be phased out any moment and even its most recent generation does not have the great punch that Apple products have. Interestingly it is the one product which could bring about a revolution in the world of TVs.
It could be the first Apple product that could be fixed and turned into a huge success. Apple has the platform i.e. iOS and the App store along with the hardware i.e. iPhone and iPad which could be integrated with the content i.e. iTunes to create a whole new television experience and change TVs forever just like the iPhone changed cellphones forever. It could be a smart TV with TV apps and change user experience of TVs for all times to come.
Apple could acquire Steam to support its App Store service for iOS and MacOS X. Among fanatic PC users, this would not sit too well, but the concept must sound enticing for Apple. It would be a video game platform that spans from the PC/Mac, to the tablet, to the phone and to a possible TV. A platform with Steam’s reach would help Apple to fuel game development for its devices even more, and it would ensure they become available across its product offering, perhaps via iCloud.
The Mac itself has never been a great gaming platform, mostly due to the lack of developer support as well as the lack of developer tools to create games for Macs. Furthermore, Apple never really showed particular interest in working with game developers. That setting, however, changed with iOS. Apple has a big opportunity to use its current traction to evolve game apps in its App Store into a much more powerful cloud environment that could easily rival the current game consoles offered by Microsoft, Sony, and Nintendo.